Thank you to all those that came to see us at Biofach. We were thrilled to meet you and learn so much from you all. A special thanks to those that came to listen to our founder's talk on „The Impact of Consumer Behaviour Today“. She said, "as I prepared this presentation I realized how I have come full circle. From a childhood amidst a wool processing plant understanding that creating something beautiful takes speaking to my customers and explaining that the value of our products lies in exactly this, the process it has taken to create it." 

We were exhibiting at the EDF Pavillion at BIOFACH Shanghai. The 12th BIOFACH CHINA was held from May 24 to 26, 2018 at the Shanghai World Expo Exhibition & Convention Center. Initiated in 2007 as the Chinese version of BIOFACH Germany, the world’s leading trade fair for organic food, BIOFACH CHINA is co-organized by NürnbergMesse GmbH. Together with the organic food sector, brands showing integrity in their supply chain in other but related product categories have the opportunity to exhibit their products too. In the past years, BIOFACH CHINA has helped around 2,000 international and Chinese companies to find their business opportunities in the market. It is tailored to be the best business platform for building brand images, releasing new products and expanding distribution channels for organic companies. Moreover, BIOFACH CHINA has been acknowledged as the perfect place for buyers to choose high quality organic products with strict criteria for the selection of exhibitors. 

For IKKI it meant having the opportunity to understand more on consumer behaviour in China. It is clear that consumer demands are drastically changing in this part of the world and regulations becoming stricter. While inforcement of these regulations still seems somewhat relaxed,we feel this will change with the increasing knowlege the consumer has today and the high demands it will make on the supply chain as a consequence. This is extremely positive for the status quo of supply chains world wide.